For this project, I collaborated closely with the Sunday Goods team to align their branding goals, develop a comprehensive marketing strategy, and create ongoing brand assets. I contributed to the design of diverse packaging solutions for their products and crafted out-of-home advertisements alongside print and digital retail marketing materials. I also played a key role in designing the retail space and curating the layout of their flagship store. Additionally, I developed the branding and marketing assets, including editorial and educational content for key touchpoints such as social media, blogs, coffee table books, print magazines and other media platforms. Finally, I produced numerous and various materials for events and pop-up activations.